BRAND Identity - Powered by Ferrari

✨ Brand Essence

A premium hospitality consulting and staffing partner, built on decades of hands-on experience — not just in staffing, but as a former restaurateur and client. We understand the urgency, the pressure, and the need for peace of mind. That’s why we deliver trust, professionalism, and excellence — always with a personal touch.

🔑 Brand Promise

We make your job easier by delivering expert hospitality consultation and the right staff at the right time — every time. Rooted in legacy and defined by focus, we continue to innovate while always honoring the trust our clients place in us.

🧠 Brand Personality

Professional. Approachable. Confident. Classic. Elevated.

Tone: Experienced, kind, calm, and always focused
Vibe: A blend of established luxury and the warmth of genuine hospitality
Think of us as the “concierge of hospitality & staffing” — we know what you need before you even ask

🎯 Target Audience

Who: Hospitality leaders — GMs, Directors, Owners, VPs, Chefs, HR leads
Where: Hotels, luxury restaurants, private clubs, venues, corporate events
Why Clients come to us: Clients need trustworthy, dependable, punctual, polished, professional ready-to-work talent who are aligned with their brand standards. We deliver peace of mind with every placement.

🔍 Client Needs We Solve

Last-minute or emergency shift coverage — fast, reliable, no stress
Full-scale team support for events
Experienced interim leadership to fill management gaps
Ongoing consistant staffing for high-volume operations
Specialty roles across FOH, BOH, management, concierge
Tiered system staffing levels to match experience, expectations, and budget

🌟 What Makes Us Different

Hospitality-born: We are not just recruiters; we’re former operators, managers, and restaurateurs ourselves who know the rhythm of the floor and the pressure of the pass
Curated talent network: From eager fresh talent to seasoned 25+ year veterans, every team member is selected with care
Tailored Tier service levels: From hospitality co-op students to executive level professionals we match experience with your expectations and budget
Tech-enabled, people-driven: Our Next Crew and Atlas CRM Program empowers us to move fast without compromising quality
In-the-field leadership: Angelo and his team are consistantly present, hands-on, and deeply involved — not just behind a desk.

💬 Brand Voice

Friendly, not casual — We’re warm and approachable, but always professional
Elegant, not snobbish — We speak with polish and precision, never pretense
Confident, not arrogant — We know our value, but never overpromise or oversell

Tone in Action:

✅ “We’ve got it covered. Let’s make it seamless”
✅ “Our job is to make you look good. And we’re very good at our job”

What to Avoid:

❌ “We’ll try our best to help.” → too soft, lacks authority and leadership presence
❌ “We’re the only option.” → too boastful, lacks credibility

💼 Philosophy

“Staff and freelancers should feel like part of your team — not like temps.”

We believe great staffing goes beyond filling shifts.We nurture talent. We give feedback. We build long-term relationships
Staff are respected and guided — not dumped on-site
Every individual we place is supported, guided, respected, and set up to succeed — not simply dropped on-site

🔗https://poweredbyferrari.com/focused-on-hospitality

⚙️ Technology & Efficiency

Our tech stack empowers performance without replacing the personal touch
NextCrew allows us to manage 100+ client requests simultaneously — with precision, not chaos. 🔗poweredbyferrari.com/nextcrew
We scale at speed while safeguarding quality, professionalism, and accountability
24/7 communication, GPS check-ins, shift tracking, live updates
Expect 24/7 communication, GPS-enabled check-ins, real-time shift tracking, and live staffing updates — all seamlessly integrated for your peace of mind.

🤝Trust & 🛡️Reliability

We earn trust the old-fashioned way — by showing up, delivering results, and being easy to work with
With 86+ active clients, a 30-year foundation in hospitality, and industry-leading rebooking rates, our clients don’t just come back — they bring others with them
Referrals remain our #1 source of new business — a testament to consistency, credibility, and genuine partnership

🧭 Mission & Vision

Mission: To deliver exceptional hospitality consultation and staffing solutions that elevate every guest experience and every service moment
Vision: To redefine hospitality staffing by blending professional excellence with personal care — where every interaction reflects pride, precision, and purpose
At the core? It’s all about word of mouth and obsessive-compulsive focus on the client
We don’t chase clout — we build trust. And in this business, word of mouth is everything.
🔗 poweredbyferrari.com/on-a-mission

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Angelo Ferrari - Hospitality Professional @ Powered By Ferrari